As an independent creative professional myself, I've always admired the innovative aesthetic approach and attitude of designer Peter Saville, who I heard speak at a conference a few years back. And I love that he was named creative director of Manchester. His latest project? Unveiling a font called "Kate Moss." And although I am more inspired by typography than fashion models (I'm more about the clothes than who's wearing them), it's a good match and an excellent application of "emotional branding." Noted: ‘Kate’ was really easy...But ‘Moss’ was difficult.