Taking a cab through SoHo this evening, I noticed that Taschen is opening a retail store on Greene St. The window signage notes a Spring '06 opening. Have publishers embraced the hot "pop-up" retail concept that has captivated fashion & lifestyle brands (66 North Iceland, Illy, Wired Magazine, in SoHo Holiday '05 alone; started in Berlin with Commes des Garcons' "guerrilla store" -- only open for 1 year, whether successful or not) lately? Or is it just a permanent stand-alone branded store (which would still be revolutionary in comparison to the glacial pace of innovation in the book business)? Maybe too soon to tell....
The wall graphics on the interior tout an anniversary of some kind. That could simply be timed with the opening, but the overall feel doesn't seem that permanent, looking a little rough. Unless it is simply artfully distressed.
Posted by: miss representation | January 26, 2006 at 12:54 AM