A Halo Effect with a Silver Lining

I'm working on an innovative online campaign right now, which works like this: MJ Rose, author of a smart, sexy, urban (set in NYC, natch) thriller called The Halo Effect, has enlisted a consortium of friends and supporters to pledge $5 to the nonprofit literacy organization Reading Is Fundamental for each site that links to the animated online promotional film for the book through July 26. Do check it out, and if you have a blog or website, please join the campaign - we're hoping 500 blogs will link, raising $2500+ in the next few days. More.